This is the XXIV Gran Curso for the Peruvian Independence Holiday (later this month)…sponsored by the Peruvian-based Wong supermarket chain.
The entire area around the the famous Kennedy Park overflowed with people who wanted to watch the parade and other events associated with the upcoming holiday and the store marketing plan.
While the floats were interesting, the woman were beautiful and the high school bands gave it all they had
…I could not help but notice that this seemed like one big marketing fest. Every float was a giant banner hawking a product…thinly disguised as a float or adornment.
My personal favorite was the giant Cristal beer drunk…that is blatant marketing but I can easily forgive it. It is beer.
To make the streets even more crowded all the bars were full of beer drinkers watching the Copa America soccer (futbol matches).
While this party is completely manufactured by advertisers for consumer consumption, it is fun. People enjoyed themselves. Even I had fun.
I say bring on the pre-packaged consumer made fun.