Perú is in the process of branding itself as an important product, both domestic and global levels. There is an incredibly successful marketing campaign taking place. It is locally known as ´´Marca Perú ´´ or Peru´s Brand.
The folks who designed this campaign even took a road trip to Peru, Nebraska. There they taught these Peruvians how to really be Peruano. I encourage you to watch this video. It is a great example of how you can make marketing fun and use cross cultural restrictions as benefits and not detriments.
The logo has a ´´P´´ with swirls around in before finishing the ´´eru´´ of Perú. The campaign has caught on with fervor. The recent culinary festival Mistura featured the logo.
I have the logo on my wrinkled and well-worn Peru T-shirt.
You can even spot the logo at night in Kennedy Park in the heavily touristed area of Miraflores.
I think this Marca Perú campaign is fun and gets my attention. For more information you can visit the campaign´s website:
I am a changed consumer. I tend to buy products that feature it over ones that do not. Just my two cents (or should I say two soles since I am in Perú).